Kreeda Events brings together two internationally renowned events and entertainment experts – Andrew Wells and Rahul Singh – with a proven track record in world-class event management, to further expand their event reputation in India and around Asia. Between them, they have been responsible for more than 250 sporting events in more than 30 different countries around the world.

Kreeda are event management specialists, providing full event management services for clients as well as for its own portfolio.


Our Services Include:

  • Conceptualisation of events
  • Budgeting and development of commercial programmes
  • Sponsorship sales and servicing
  • Temporary infrastructure
  • Signage and Branding
  • Hospitality and Guest Management
  • Travel and Accommodation
  • Media management
  • Marketing and PR
  • Television rights and production
  • Security and risk management
  • Staff and volunteers

Andrew Wells

Andrew is one of the most respected Sports Event Directors in the world with more than 35 years’ experience of working for high profile clients and a global reputation for the delivery of prestigious and often complex, high-profile sporting events worldwide across a wide spectrum of sports including: golf, cricket, rugby, tennis, rowing, football, cycling, sailing, triathlon, running, horseracing, motor racing and snooker.

Rahul Singh

Rahul, a graduate of University of California, has been in the Event Management space in India for more than 20 years. Rahul is owner and founder of Choices Entertainment which is the benchmark for quality events in India, having received industry recognition by Event FAQ’s, India’s leading publication on events in India for being, ‘The Best of the Best’. With a reputation for the successful delivery of over 1500 high quality events in India, South Asia, The Middle East, Europe and the US, the reach of his work covers concerts, weddings, sports, conferences, financial services, social initiatives, television and automobiles. Rahul also works with the Asian Tour to promote golf in India.


  • "At Lagardère Sports we have engaged Andrew to assist us in the delivery of a number of high profile events. In taking the lead on these projects he has always made sure that our events are delivered to the highest standards and budget constraints are met."

    Andrew Georgiou, Chief Executive Officer, Lagardère Sports

  • "The Asian Tour have worked with Rahul, Andrew and their team for a number of years now. We have always found them professional to work with and they have delivered world-class tournaments of the highest standard. I know that our players and staff all enjoy playing in their events and take comfort in knowing that they will always be very well organised."

    Cho Minn Thant, Chief Operating Officer, Asian Tour

  • "The ICC have worked with Andrew on our major event delivery since 2000. He has been responsible for various aspects of our tournaments over the years and has helped us to deliver world-beating events around the globe. His ability to integrate with our senior management and staff, as well as lead his own team, has always led to an effective and collaborative working relationship."

    Campbell Jamieson, General Manager – Commercial, International Cricket Council